STRATEGY: Direct-To-Fan Strategy Is The Answer
Post by Ryan Wines
Pet Marmoset / Ryan Wines Update
As you may have noticed, it’s been awhile since I’ve written a strategy post of any kind on the blog – mainly because I’ve been eating, breathing, and living “strategy” for the past couple of months, and honestly, I simply haven’t forced myself to sit down and [...]
STRATEGY: SEO Tips for Bands
My best bud, Mario Schulzke of ScrappyMarketing.com, just forwarded me an article he came across that I hope most artists will find helpful…
Jason Feinberg of On Target Media Group, just posted an essay for PBS.org that highlights seven big SEO mistakes that bands should avoid. Here is the article, courtesy of PBS.org:
STRATEGY: Understanding the collapse of the music industry and identifying some ideas and strategies for building success
A Manifesto on better understanding the collapse of the music industry and identifying some ideas and strategies for building success, amidst so many unknowns in the music business.
Why is everyone so worried about the current state of the music industry? What is so bad about the current state of things? And moreover, given the ginormous ocean of new technology, Web 2.0 capabilities and the unprecedented access to one’s audience, why are so many people so reluctant to understand and embrace change?
STRATEGY: The Art of Frequency – Part II
putting out music as frequently as possible is a successful strategy amidst today’s changing music industry landscape.
