Embrace Digital. Stop Wasting Money and Time On Releasing CDs.
The Bottom line: stop thinking in terms of CDS. Get out in front of the trends and think about digital format and creative merchandising strategies you can develop to compliment and add value to your digital music.
STRATEGY: Creative Ways To Fund Your Next Record
My business finance-minded friend, Adam Steffen, recently passed along an interesting article he read in the New York Times about how new solutions are emerging for how artists can fund their projects, recordings, etc. This especially piqued my interest, being I’m fresh off of eleven days as SXSW in Austin, where I overheard a [...]
MANDATORY STRATEGY: Fan Acquisition
more than anything else, your focus needs to be on fan acquisition. What are you doing to acquire new fans? Are you working hard to grow your email list? What are you doing to get more Twitter followers? Do you have a blog? If yes, is it easy for fans to subscribe to it? How are you managing your Facebook page? Are you offering free song downloads in exchange for email sign-ups and Facebook Fan sign-ups?
More fan impressions equals more sales. No fan impressions equals zero sales. That’s easy math. Thus, if you’re not working to grow your fan base and followers, you won’t succeed at selling or monetizing anything.
Band Email Strategy 101
How to Write Effective Emails to Your Fans in 8 Easy Steps
Key Concept: Sending emails to your fans has a lot more to do with science than it has to do with art.
As digital strategy geeks, we subscribe to a ton of artist email lists. We do this because we want to see what others [...]
The Pet Marmoset Blog: Don’t Call It a Comeback!
Hey y’all! As you can tell, the Marmoset blog has been nearly non-existent for the past several months. It’s not because we’ve fallen off or have lost any enthusiasm or anything like that… It’s actually because we’ve been quite busy, launching a number of new ventures, projects, working on publicity campaigns and strategy for clients, [...]
