MANDATORY STRATEGY: Fan Acquisition
more than anything else, your focus needs to be on fan acquisition. What are you doing to acquire new fans? Are you working hard to grow your email list? What are you doing to get more Twitter followers? Do you have a blog? If yes, is it easy for fans to subscribe to it? How are you managing your Facebook page? Are you offering free song downloads in exchange for email sign-ups and Facebook Fan sign-ups?
More fan impressions equals more sales. No fan impressions equals zero sales. That’s easy math. Thus, if you’re not working to grow your fan base and followers, you won’t succeed at selling or monetizing anything.
Band Email Strategy 101
How to Write Effective Emails to Your Fans in 8 Easy Steps
Key Concept: Sending emails to your fans has a lot more to do with science than it has to do with art.
As digital strategy geeks, we subscribe to a ton of artist email lists. We do this because we want to see what others [...]
Video of the Week: Parks & Recreation
Parks & Recreation – Elysian Fields (We’re Dead We’re Dead) from grammar school on Vimeo.
Our good friends at Grammar School Pictures just released a new video for Parks & Recreation who are on Hush Records. When you have a second, check out Grammar School out and see what they’ve got going on. They’re making films, music [...]
