The Pet Marmoset Blog: Don’t Call It a Comeback!
Hey y’all! As you can tell, the Marmoset blog has been nearly non-existent for the past several months. It’s not because we’ve fallen off or have lost any enthusiasm or anything like that… It’s actually because we’ve been quite busy, launching a number of new ventures, projects, working on publicity campaigns and strategy for clients, [...]
STRATEGY: The Art of Frequency – Part II
putting out music as frequently as possible is a successful strategy amidst today’s changing music industry landscape.
STRATEGY: DIY doesn't mean do it ALL yourself
While this shouldn’t come as a surprise, “DIY” does NOT mean that you’re supposed to do it all yourself. Independent artists, more than anyone, need to build a team around them to help them accomplish their goals and objectives.
Team Marmoset Update: NACA, nachos, and no sleep
Last week, I took a road trip with some friends down to Los Angeles for the Western Region NACA conference. NACA (National Association for College Activities) is the organization of college and university activities organizers, where they get together and check out talent (bands, comedians, artists) that they may want to book to perform on their campus.