Pet Marmoset PR and Digital Strategy

Sales Strategy

Digital Music Sales Strategy

In today’s world, having a well planned digital sales strategy should not be an afterthought. In fact, understanding what you’re doing and why you’re doing it is ESSENTIAL if you want to grow and succeed as both, an artist and a business.

Simply selling your music on your Myspace page or distributing your music through Tunecore or BandCamp isn’t a strategy. While Tunecore, BandCamp, CD Baby, Topspin and others are all wonderful tools to use (depending on your needs and objectives), simply using them alone won’t do anything to help you succeed. Instead, you need to know what you’re doing and why you’re doing it.

Are you using Tunecore because it’s cheap? That may not be a good enough reason to use it. Are you using BandCamp because it’s free? Remember…nothing is every truly free. Maybe you need to dig a big deeper…

At Pet Marmoset, we have spent significant time, money, and have developed significant real life experience seeking to better understand the hows and whys of distributing and selling music online and in digital formats.  We work closely and intimately with companies such as Topspin Media, CD  Baby, IODA, BandCamp, Tunecore…and even iTunes. We have also developed alternative methods outside of the bounds of these institutions and work to experiment and pioneer new and innovative means for helping artists distribute and sell their music to the masses…while keeping the artist’s interests and objectives (like making money!) at the forefront.

If you need help better understanding the hows and whys behind music distribution and sales in the digital age, please reach out to us and let us know how we can help. We’d love to better understand your specific needs and help you explore and find the best solutions for you. Please contact us using the contact form below to begin the conversation.