Once you have an effective and compelling website and social media channels established, your next most important objective is developing and delivering compelling dynamic content to your fans. Dynamic content are the events and elements that give your fans and community a reason to visit explore your work and your offerings and to be excited about you and what you’re doing.
The web is a fun, quickly changing and highly entertaining place for music lovers today. And if you want to keep up and keep your fans engaged in what you’re doing, you need to regularly develop and produce content for them to experience, enjoy, and hopefully pass on to other potential new fans. In a perfect world, once you build and gain awareness and build up your fan base, content will eventually develop more naturally and regularly as fans and the media become so engaged that they create the content for you. However, in the beginning… before you take off and become super famous, you have to light the spark yourself….and we can help you do that.
A starter package to get you off and headed in the right direction might look something like this:
- One live video shoot, filmed at a show. Two videos (songs) professionally edited and produced for web.
- One video shoot of a rehearsal or something similar – featuring a lo-fi, DIY feel, giving fans a “look behind the curtain”.
- One kick-ass promo photo shoot with one of the best indie photographers in the Northwest.
- One live performance photo shoot, using one of the best NW photographers.
- One interview video, with a lo-fi DIY-feel, custom tailored to appeal to your fans and work well on the web.
- Additional b-roll video footage for you to use as you please and deliver to your fans.
With a package like this, you will have a solid foundation to both learn from and build upon. We utilize a roster of some of Portland’s most talented photographers and videographers and we work closely with them to plan, execute and produce compelling content to help you communicate your work and vision to the world.
If you have specific questions or interests on this topic, please send us your thoughts and let’s begin a conversation.
