Comments on: STRATEGY: Direct-To-Fan Strategy Is The Answer http://petmarmoset.com/2009/08/strategy-genius-trent-reznor/ Pet Marmoset is a boutique digital agency, specializing in publicity, press, PR, websites, digital and online marketing services for independent artists. Pet Marmoset is based in Portland, Oregon, clients include The Dandy Warhols, Dolorean, The Dimes, Logan Lynn, Margaret Brown, Pete International Airport and many others and partner with Topspin Media for digital solutions Wed, 01 Dec 2010 07:00:27 +0000 hourly 1 By: Music Commerce: Direct-to-Fan Strategy Is The Answer – Guest Blog « The Hit Music Academy http://petmarmoset.com/2009/08/strategy-genius-trent-reznor/comment-page-1/#comment-1657 Music Commerce: Direct-to-Fan Strategy Is The Answer – Guest Blog « The Hit Music Academy Sat, 12 Dec 2009 12:01:59 +0000 http://www.petmarmoset.net/blog/?p=2552#comment-1657 [...] their best case study to date was the band, Metric’s, latest record release campaign. Apparently, Metric really knocked it out of the park. You can check out their complete artist roster here: [...] [...] their best case study to date was the band, Metric’s, latest record release campaign. Apparently, Metric really knocked it out of the park. You can check out their complete artist roster here: [...]

]]> By: adminRyan http://petmarmoset.com/2009/08/strategy-genius-trent-reznor/comment-page-1/#comment-1656 adminRyan Sun, 30 Aug 2009 04:21:59 +0000 http://www.petmarmoset.net/blog/?p=2552#comment-1656 Good point, Jacob. BandCamp is a very amazing solution for artists. I should probably try it out myself. I would, however, add that there is a lot of speculation out there about how long they will sustain the free model at BandCamp. Many have speculated that it's going to change dramatically very soon. I don't have any inside information...other than things that appear to be too good to be true often are. But who knows....people have long speculated that Facebook, Twitter and others were going to go to a pay model, and that hasn't happened yet. I guess well have to wait and see. In the meantime, BandCamp ROCKS! Good point, Jacob. BandCamp is a very amazing solution for artists. I should probably try it out myself. I would, however, add that there is a lot of speculation out there about how long they will sustain the free model at BandCamp. Many have speculated that it’s going to change dramatically very soon. I don’t have any inside information…other than things that appear to be too good to be true often are. But who knows….people have long speculated that Facebook, Twitter and others were going to go to a pay model, and that hasn’t happened yet. I guess well have to wait and see. In the meantime, BandCamp ROCKS!

]]> By: Jacob http://petmarmoset.com/2009/08/strategy-genius-trent-reznor/comment-page-1/#comment-1655 Jacob Sun, 30 Aug 2009 04:13:13 +0000 http://www.petmarmoset.net/blog/?p=2552#comment-1655 It's worth noting that TopSpin is currently only working with artists/labels they choose to work with. It's not a service anyone can subscribe to. However, they welcome submissions and do work with small indies and big acts alike. One service I use is called BandCamp and it's absolutely wonderful. They allow you to sell downloads direct, and they don't take any cut. The page they set you up with looks wonderful and works in a very streamlined manner. I'm using it as the 'music' or 'discography' page on my website: music.jacobmagers.com They also allow you to offer a free download in exchange for email addresses - very powerful tool for building email lists. The one problem is that only people with paypal accounts can buy downloads through bandcamp. I don't think it will be replacing iTunes, but it certainly does fall under the 'direct to fan' model. It’s worth noting that TopSpin is currently only working with artists/labels they choose to work with. It’s not a service anyone can subscribe to. However, they welcome submissions and do work with small indies and big acts alike.

One service I use is called BandCamp and it’s absolutely wonderful. They allow you to sell downloads direct, and they don’t take any cut. The page they set you up with looks wonderful and works in a very streamlined manner. I’m using it as the ‘music’ or ‘discography’ page on my website: music.jacobmagers.com

They also allow you to offer a free download in exchange for email addresses – very powerful tool for building email lists.

The one problem is that only people with paypal accounts can buy downloads through bandcamp. I don’t think it will be replacing iTunes, but it certainly does fall under the ‘direct to fan’ model.

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