Brian Solis, the PR genius behind the PR 2.0 blog, FutureWorks PR agency, and co-founder of Social Media Club, just posted an essay that confirms everything I believe Twitter to be. Here is an excerpt of his essay, courtesy of www.briansolis.com:
Is Twitter a Viable Conversation Platform?
Twitter has us in a flutter.
Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination.
Twitter boasts a substantial community that is emphatically hyperactive, evangelical, and religiously loyal – all in productive and positive ways. The first two legitimate competitors, Jaiku, acquired by Google, and Pownce, a company co-founded by Digg’s Kevin Rose, ultimately learned that Twitter’s momentum was untouchable. Jaiku is migrating to an open source model to allow developers to roll-their-own microblogging services and deploy them on the Google App Engine. Pownce was acquired by Six Apart and shuttered, in its current form, for the time being.
In just a couple of years, Twitter has soared to new heights reaching 4.5 million visitors – that’s a 752.9% increase in just one year.
At its current volume of traffic, Twitter recently surpassed Digg according to Hitwise.
Twitter not only represents a detour in human interaction, its community is building highways, roads, cities, and a support infrastructure to power this new direction. It has created its own vibrant and flourishing ecosystem known as the Twitterverse. [READ MORE]
We at Team Marmoset highly recommend that you subscribe to Brian’s PR 2.0 blog via RSS feed or email subscription at: PR 2.0
You can read the full essay here: http://www.briansolis.com/2009/01/is-twitter-viable-conversation-platform.html
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