Comments on: Strategy: The Art of Frequency http://petmarmoset.com/2008/10/strategy-the-art-of-frequency/ Pet Marmoset is a boutique digital agency, specializing in publicity, press, PR, websites, digital and online marketing services for independent artists. Pet Marmoset is based in Portland, Oregon, clients include The Dandy Warhols, Dolorean, The Dimes, Logan Lynn, Margaret Brown, Pete International Airport and many others and partner with Topspin Media for digital solutions Wed, 01 Dec 2010 07:00:27 +0000 hourly 1 By: Ziggy http://petmarmoset.com/2008/10/strategy-the-art-of-frequency/comment-page-1/#comment-828 Ziggy Thu, 13 Aug 2009 08:54:57 +0000 http://www.petmarmoset.net/blog/?p=105#comment-828 The difference is that the Beatles released alot of well written , legendarily good songs. Alot of bands may be releasing alot of music but its not well written , or legendary. Its like they just write stuff to release something, anything. I'll take quality of over quantity anyday. If your fans dont have the attention span to care that you wrote a really great record and are going to forget about you so they can be a fan of a band that keeps shelling out ear candy that is average on a constant basis well then they arent really fans, They're just trendoid zombies. Look at Mazzy Star, they have hardly released any records yet what they have is still better than most average bands that release 10 albums and still dont have one song as good as Fade Into You , or Blue Light. If a band can write one hit after another like the Beatles for 5 years straight, then yeah release like crazy. But If you cant, take the time to learn how to get better at writing music people will care about for the long term, songs that will be remembered. Or just go punk and release 50 2 minute songs every 3 months and don't worry about songs because people will just go to your shows to collect all your stuff, get drunk and push eachother around until they outgrow you and the next crop of kids pop up to replace you. The difference is that the Beatles released alot of well written , legendarily good songs. Alot of bands may be releasing alot of music but its not well written , or legendary. Its like they just write stuff to release something, anything. I’ll take quality of over quantity anyday.
If your fans dont have the attention span to care that you wrote a really great record and are going to forget about you so they can be a fan of a band that keeps shelling out ear candy that is average on a constant basis well then they arent really fans, They’re just trendoid zombies.

Look at Mazzy Star, they have hardly released any records yet what they have is still better than most average bands that release 10 albums and still dont have one song as good as Fade Into You , or Blue Light.

If a band can write one hit after another like the Beatles for 5 years straight, then yeah release like crazy. But If you cant, take the time to learn how to get better at writing music people will care about for the long term, songs that will be remembered. Or just go punk and release 50 2 minute songs every 3 months and don’t worry about songs because people will just go to your shows to collect all your stuff, get drunk and push eachother around until they outgrow you and the next crop of kids pop up to replace you.

]]> By: STRATEGY: CD Baby DIY Podcast + Pet Marmoset | Pet Marmoset http://petmarmoset.com/2008/10/strategy-the-art-of-frequency/comment-page-1/#comment-827 STRATEGY: CD Baby DIY Podcast + Pet Marmoset | Pet Marmoset Tue, 07 Apr 2009 16:50:45 +0000 http://www.petmarmoset.net/blog/?p=105#comment-827 [...] + STRATEGY: The Art of Frequency - Part I [...] [...] + STRATEGY: The Art of Frequency – Part I [...]

]]> By: STRATEGY: The Art of Frequency - Part II | Pet Marmoset http://petmarmoset.com/2008/10/strategy-the-art-of-frequency/comment-page-1/#comment-826 STRATEGY: The Art of Frequency - Part II | Pet Marmoset Thu, 19 Mar 2009 06:07:32 +0000 http://www.petmarmoset.net/blog/?p=105#comment-826 [...] you may or may not recall, we posted a strategy essay a while back titled “The Art of Frequency“. In an nutshell, we explained how putting out music as frequently as possible is a [...] [...] you may or may not recall, we posted a strategy essay a while back titled “The Art of Frequency“. In an nutshell, we explained how putting out music as frequently as possible is a [...]

]]> By: STRATEGY: Relationship Management 101 | Pet Marmoset http://petmarmoset.com/2008/10/strategy-the-art-of-frequency/comment-page-1/#comment-825 STRATEGY: Relationship Management 101 | Pet Marmoset Fri, 06 Mar 2009 16:18:40 +0000 http://www.petmarmoset.net/blog/?p=105#comment-825 [...] and mail demos regularly.  This tactic echos back to an earlier essay I wrote, titled “The Art of Frequency.” Of course, you don’t want to send out every demo you make. This could get old, even [...] [...] and mail demos regularly.  This tactic echos back to an earlier essay I wrote, titled “The Art of Frequency.” Of course, you don’t want to send out every demo you make. This could get old, even [...]

]]> By: NEW MUSIC: Decemberists, Fleet Foxes, Jay-Z... | Pet Marmoset http://petmarmoset.com/2008/10/strategy-the-art-of-frequency/comment-page-1/#comment-824 NEW MUSIC: Decemberists, Fleet Foxes, Jay-Z... | Pet Marmoset Thu, 09 Oct 2008 03:08:11 +0000 http://www.petmarmoset.net/blog/?p=105#comment-824 [...] of singles of which they’ve devised a wonderful method of delivery. Speaking of “The Art of Frequency” - I think it’s fair to say that Team Decemberists have mastered it well. Here’s [...] [...] of singles of which they’ve devised a wonderful method of delivery. Speaking of “The Art of Frequency” – I think it’s fair to say that Team Decemberists have mastered it well. Here’s [...]

]]> By: Ryan Matthew Wines http://petmarmoset.com/2008/10/strategy-the-art-of-frequency/comment-page-1/#comment-823 Ryan Matthew Wines Mon, 06 Oct 2008 22:38:11 +0000 http://www.petmarmoset.net/blog/?p=105#comment-823 It should be noted that my old carpool partner, Michael "Poopie Pants" Grote (pronounced "Groat-tee" like, "ooh, that's groatie!") first told me about Spoon about two or three years ago while carpooling. Unfortunately, he falsely accused me of stealing his copy of Gimme Fiction and won't ever let me off the hook for it. Also, for some reason, he feels I've slighted him, by not giving him his due credit for introducing me to Spoon. Well here ya go Mike... Thanks for telling me about Spoon. You're great. It should be noted that my old carpool partner, Michael “Poopie Pants” Grote (pronounced “Groat-tee” like, “ooh, that’s groatie!”) first told me about Spoon about two or three years ago while carpooling.

Unfortunately, he falsely accused me of stealing his copy of Gimme Fiction and won’t ever let me off the hook for it. Also, for some reason, he feels I’ve slighted him, by not giving him his due credit for introducing me to Spoon.

Well here ya go Mike… Thanks for telling me about Spoon. You’re great.

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